Drew Cigna — known professionally as Ciggs — is a director, creative producer, and photographer working at the convergence of music, sport, and culture.

Raised in Boston, Ciggs first picked up a camera after his father was diagnosed with a brain tumor - searching for an outlet and a way to process what felt bigger than words. He found it behind the lens, documenting underground rap shows across the city and immersing himself in the raw energy of live performance. What began as instinct quickly became purpose.

A lifelong student of basketball and the culture surrounding it, Ciggs naturally gravitated toward athletes and the stories that shape them. From documenting Jaylen Brown for Netflix’s Starting 5 to producing global campaigns for Powerade, he moves seamlessly between long-form storytelling and high-impact branded work, carving out a lane at the intersection of sport, music, and culture.

Clients & Publications: Apple Music, Atlantic Records, Bape, Beach Fossils, Billboard Magazine, Bose, Complex, Concepts, Converse, Dreamville, Ed Sheeran, Genius, HYPEBEAST, Interscope Records, Jaylen Brown, J. Cole, Jordan Brand, Live Nation, Men's Health, Nike SNKRS, Oakley, Post Malone, Powerade, Republic Records, Spotify, Tiësto, The New York Times, Universal Music Group & Whoop.